Don’t Get Angry About Prices – Change Your Buying Behavior

During my recent vacation, there were multiple occasions where consumers expressed anger to me about prices they had paid or had refused to pay.  The[..]

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How to Segment When All Customers Look Alike

Customer segmentation is a simple concept – identify groups of customers who tend to have similar levels of price sensitivity and set distinct prices[..]

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The Price of Simplicity

We are occasionally asked by clients or prospective clients to help them simplify their pricing.  These requests are usually the result of the company[..]

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How to Value-Price Durability

Recently I had a conversation with a friend (let’s call her Helen) who wanted to buy a new iPhone, however she was frustrated that the iPhone 8 offers[..]

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Respond Profitably to "Alternative Facts"

While there are surely more important things than crowd size for our politicians and news media to worry about, both groups have participated in a[..]

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Increase Your Prices Without Angering Your Customers

In 2016 we saw several examples of companies raising prices rapidly and causing an uproar in the process.   Classpass canceled their subscription to[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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A Surge By Any Other Name Is Just as Sweet

If you've ever tried to take an Uber during a rainstorm or on a holiday, you know why surge pricing can be unpopular. Then again, if you've been picked[..]

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Dealing with Pricing Complaints

If customers complain about your pricing, should you do something? A few things have occurred recently that have prompted me to write this post. In[..]

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