Don’t Get Angry About Prices – Change Your Buying Behavior

During my recent vacation, there were multiple occasions where consumers expressed anger to me about prices they had paid or had refused to pay.  The[..]

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The Power of a Multi-Part Pricing Strategy

By Scott Francis on multi-part pricing, Pricing strategy, segmentation, value, Pricing / Post a Comment

Last week I ordered tickets to a spring training baseball game, and it was another demonstration of the power of multi-part pricing.  By that I mean[..]

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Pricing Strategies for Inflationary Times

By Scott Francis on Pricing Strategy, customer value, Price increases, value, Inflation / Post a Comment

I read an article in the Wall Street Journal Friday, New Worry for CEOs: Rising Costs From Metals to Meat, that discussed recent increases in[..]

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Respond Profitably to "Alternative Facts"

While there are surely more important things than crowd size for our politicians and news media to worry about, both groups have participated in a[..]

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