Pick A Pricing Strategy That Fits Your Business

Late last month I presented at the Professional Pricing Society conference, along with several other pricing experts and practitioners.  During a[..]

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High Price Poor Quality Death Spiral

By Scott Francis on Pricing Strategy, value, customer value, Online competition / Post a Comment

For my daily news, I subscribe to the Wall Street Journal, Miami Herald, New York Times, Washington Post, and the Florida Times-Union.  Interestingly,[..]

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The Case Against More Price Regulation

Two weeks ago I wrote a blog post, Don’t Get Angry About Prices– Change Your Buying Behavior, in which I opined getting angry about pricing[..]

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Pfizer's Logical Approach to Price Increases

By Scott Francis on Pricing Strategy, pricing power / Post a Comment

Last week Pfizer announced increases in the list prices of more than 40 drugs for the second time within the year.  The increases average 9.4%. [..]

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Pricing Strategies for Inflationary Times

By Scott Francis on Pricing Strategy, Inflation, Price increases, value, customer value / Post a Comment

I read an article in the Wall Street Journal Friday, New Worry for CEOs: Rising Costs From Metals to Meat, that discussed recent increases in[..]

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Irrationality Has Its Limits

A couple years ago I wrote a post, The Myth of the Rational Consumer, in which I discussed evidence that customers really don’t want to change products[..]

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New Year's Resolutions for Pricing

Many of us make New Year’s resolutions with great intentions, but perhaps miss carrying out some of them. Even if you made great progress this year, we[..]

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Customers Are More Loyal Than You Think

By Scott Francis on Customer behavior, Pricing Strategy, customer loyalty / Post a Comment

I am constantly reminded that customers don’t always behave the way the say they will, or the way we think they will.  Earlier this month I read an[..]

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The Problem With Fake Discounts

By Scott Francis on discounts, Pricing Strategy / Post a Comment

Donald Trump likes to call any reporting critical to him or his presidency Fake News.  While that is a thin-skinned reaction to the stories, the[..]

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Where You Can Lower Prices To Get More Volume

I am often asked where a client can lower prices to get more volume.  Typically, they want to know which segments or customers are buying elsewhere and[..]

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