Customer Value: The Price of Paradise

By Scott Francis on Value Pricing, Pricing Strategy, customer value, Pricing / Post a Comment

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last[..]

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Amazon Unlikely To Start Grocery Price War

By Scott Francis on Pricing Strategy, Price Wars / Post a Comment

Much has been written in the past few weeks about the impact Amazon would have on the grocery industry after acquiring Whole Foods.  The Washington[..]

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Don't Fall for Scary Stories and False Correlations

Last week Andy Kessler wrote an article in the Wall Street Journal, The High Cost of Raising Prices, which might scare you into thinking you will ruin[..]

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Lower Concession Prices May Backfire

By Scott Francis on Pricing Strategy, Customer Behavior, Discounting / Post a Comment

The Atlanta Falcons have established a new concessions pricing strategy for the coming season, and they will have the lowest prices in the NFL.  They[..]

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Focus on the Segments Before Lowering Prices

Last week there was an article in the Wall Street Journal, So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling which discussed[..]

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Elmer Fudd Should Not Lead Your Pricing Strategy

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens,[..]

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Dynamic Pricing Benefits Everyone - Part 2

By Scott Francis on Pricing Strategy / Post a Comment

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits[..]

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Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It

By Scott Francis on Pricing Strategy, Dynamic pricing, Economics / Post a Comment

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let's make smart[..]

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Poor Implementation Does Not Mean Your Strategy Is Wrong

By Scott Francis on Pricing Strategy, Pricing Process / Post a Comment

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at[..]

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What Beer Pricing Tells Us About Incentives

By Scott Francis on Incentives, Pricing Strategy, Pricing structure / 2 Comments

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because[..]

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