Pricing Strategies Should Endure, Individual Prices Should Not

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs[..]

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How to Segment When All Customers Look Alike

Customer segmentation is a simple concept – identify groups of customers who tend to have similar levels of price sensitivity and set distinct prices[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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