Pricing Strategies Should Endure, Individual Prices Should Not

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs[..]

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Is Your Goal Volume or Profit?

Taylor Swift and some other performers appear to have decided the old concert ticket-pricing model was not profitable enough and they have changed[..]

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The Power of a Multi-Part Pricing Strategy

By Scott Francis on Pricing strategy, multi-part pricing, Pricing, value, segmentation / Post a Comment

Last week I ordered tickets to a spring training baseball game, and it was another demonstration of the power of multi-part pricing.  By that I mean[..]

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The Price of Simplicity

We are occasionally asked by clients or prospective clients to help them simplify their pricing.  These requests are usually the result of the company[..]

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Increase Your Prices Without Angering Your Customers

In 2016 we saw several examples of companies raising prices rapidly and causing an uproar in the process.   Classpass canceled their subscription to[..]

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Pricing The Trump Effect

Now that Donald Trump has been elected to be the next President of the United States, companies are looking at his campaign promises and cabinet[..]

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Blending Generics in Your Product Lineup

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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Making Money is the Objective

Last month I read an article, How Amazon’s Pricing Algorithm is Designed to Hurt Consumers, that implied Amazon is not as customer focused as they[..]

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You Get What You Pay For

Lou Gerstner recently wrote an op-ed for the Wall Street Journal, The Culture Ate Our Corporate Reputation, in which he discussed corporate leaders[..]

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