Elmer Fudd Should Not Lead Your Pricing Strategy

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens,[..]

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Poor Implementation Does Not Mean Your Strategy Is Wrong

By Scott Francis on Pricing Strategy, Pricing Process / Post a Comment

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at[..]

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No Sacred Cows

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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Improvement Requires Involvement

I recently spoke with the head of pricing for a multi-billion dollar, multi-division company about their goals for price improvement.  His team leads[..]

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The Perils of Discounting

Last month I wrote a post, When to Use Low Prices to Grab Market Share, in which I described situations where that pricing strategy worked and where it[..]

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Big Returns from Incremental Investments

All companies want to improve their profitability and deliver more value to their shareholders, but the best ways to do that are often debated. Pricing[..]

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Competitive Analysis is Information, Not a Pricing Strategy

In discussions with clients or prospective clients, we are often asked if our work is driven from monitoring competitor prices. In our view, an[..]

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Real Change Requires Real Leadership

Heraclitus, the Greek philosopher, has been cited as the original source of the statement, “The only thing that is constant is change.” Whether that is[..]

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New Year's Resolutions for Pricing

Many of us make New Year’s resolutions with great intentions, but perhaps miss carrying out some of them. Even if you made great progress this year, we[..]

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