The Power of a Multi-Part Pricing Strategy

By Scott Francis on Pricing strategy, multi-part pricing, Pricing, value, segmentation / Post a Comment

Last week I ordered tickets to a spring training baseball game, and it was another demonstration of the power of multi-part pricing.  By that I mean[..]

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Customer Value: The Price of Paradise

By Scott Francis on Pricing Strategy, customer value, Value Pricing, Pricing / Post a Comment

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last[..]

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