The Perils of Discounting

Last month I wrote a post, When to Use Low Prices to Grab Market Share, in which I described situations where that pricing strategy worked and where it[..]

Read more

Turn Pressure From Walmart Into an Opportunity

At the end of March, Walmart announced its intention to recapture and reiterate its position as the low-price leader in retail:  Walmart Ratchets Up[..]

Read more

Lessons From a Price War

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To[..]

Read more
Pages:
1

Recent Posts

Categories