Pricing Lessons from the Pharmaceutical Industry

Over the past several months, pricing strategies and practices of the pharmaceutical industry have been a subject of discussion, many times for the[..]

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Testing Testing A-B-C

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause[..]

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Flying in Style

There was a recent article in the Wall Street Journal, First Class Fares Get Affordable, reporting the major US airlines have quietly lowered their[..]

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Someone Has To Lead

Earlier this month, Hertz announced they would be raising the price of most on-airport car rentals by $5 per day, Hertz to Raise Car-Rental Rates.[..]

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Turn Pressure From Walmart Into an Opportunity

At the end of March, Walmart announced its intention to recapture and reiterate its position as the low-price leader in retail:  Walmart Ratchets Up[..]

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Turn Pressure From Walmart Into an Opportunity

At the end of March, Walmart announced its intention to recapture and reiterate its position as the low-price leader in retail: Walmart Ratchets Up[..]

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Be Skeptical of Anecdotes - Use Your Data

I was having a conversation this weekend about grocery store pricing strategies for Thanksgiving turkey. Although demand for turkeys increases during[..]

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Price More Effectively by Understanding Customer Behavior

By Scott Francis on Pricing Strategy, Customer Behavior, Price testing / Post a Comment

Customer behavior does not always correspond with what you expect. Sometimes customers act in a way that might not seem rational. For example,[..]

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