How To Be A Price Leader Regardless of Size

A friend, also named Scott, recently sent me an article Leading the Way that discussed the frequency of small lubricant competitors leading the way in[..]

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7 Habits of Highly Effective Pricing

Far too often we see organizations who say they want to improve their margins through better pricing, but their actions belie their statements. [..]

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"The Market Sets the Price" is Not a Strategy

“The market sets the price!” We have all heard that statement and many treat it as axiomatic. After all, there are limits to prices on every product or[..]

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Someone Has To Lead

Earlier this month, Hertz announced they would be raising the price of most on-airport car rentals by $5 per day, Hertz to Raise Car-Rental Rates.[..]

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