Increase Your Prices Without Angering Your Customers

In 2016 we saw several examples of companies raising prices rapidly and causing an uproar in the process.   Classpass canceled their subscription to[..]

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No Sacred Cows

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in[..]

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How Higher Prices Are Affecting E-book Sales

Last week an article in the Wall Street Journal, E-Book Sales Fall After New Amazon Contracts, reported that major publishing houses were experiencing[..]

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Price Elasticity Should be Verified - Not Assumed

We were reviewing the results of some analyses with a client recently, and the client observed they had raised the price of one of their biggest[..]

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