Where You Can Lower Prices To Get More Volume

I am often asked where a client can lower prices to get more volume.  Typically, they want to know which segments or customers are buying elsewhere and[..]

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The Case Against Price Matching

Amazon announced recently they will no longer offer price match refunds on televisions. That follows Amazon's decision last year to eliminate price[..]

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Pricing The Trump Effect

Now that Donald Trump has been elected to be the next President of the United States, companies are looking at his campaign promises and cabinet[..]

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Blending Generics in Your Product Lineup

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start[..]

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The Perils of Discounting

Last month I wrote a post, When to Use Low Prices to Grab Market Share, in which I described situations where that pricing strategy worked and where it[..]

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When to Use Low Prices to Grab Market Share

I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a[..]

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Competitive Analysis is Information, Not a Pricing Strategy

In discussions with clients or prospective clients, we are often asked if our work is driven from monitoring competitor prices. In our view, an[..]

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Sell the Product, Not A Low Price

Time and again I hear people lament that their competitors’ products are just as good as their own, and prices have to be low to win sales. The general[..]

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Skipping the Discount Frenzy

Last month REI announced all 143 stores would be closed on Thanksgiving and Black Friday, REI will urge Black Friday shoppers to go outside instead.[..]

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Pricing to Value - Gilead Shows the Way

By Scott Francis on Value Pricing, Price Competition, Price Sensitivity / Post a Comment

In late 2013, Gilead Sciences released Sovaldi, a drug that can cure Hepatitis C in 90 days when used in combination with other anti-viral drugs. The[..]

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