7 Habits of Highly Effective Pricing

Far too often we see organizations who say they want to improve their margins through better pricing, but their actions belie their statements. [..]

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Respond Profitably to "Alternative Facts"

While there are surely more important things than crowd size for our politicians and news media to worry about, both groups have participated in a[..]

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Make Sure Your Product Lineup is Properly Positioned

We have written many times before in our blogs and newsletters that customers are not all equal.  They have different needs, they value product[..]

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A Surge By Any Other Name Is Just as Sweet

If you've ever tried to take an Uber during a rainstorm or on a holiday, you know why surge pricing can be unpopular. Then again, if you've been picked[..]

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