Manage Trade Promotions for Better Returns

By Scott Francis on Marketing, Analytics, Trade Promotion / Post a Comment

Trade promotion spending is an important part of most companies’ annual budget.  Although not always thought of as a component of pricing, a trade[..]

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Blending Generics in Your Product Lineup

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start[..]

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Making Money is the Objective

Last month I read an article, How Amazon’s Pricing Algorithm is Designed to Hurt Consumers, that implied Amazon is not as customer focused as they[..]

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Make Sure Your Product Lineup is Properly Positioned

We have written many times before in our blogs and newsletters that customers are not all equal.  They have different needs, they value product[..]

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When Size Matters

Late last month there was an article in the Wall Street Journal, Smaller Sizes Add Pop to Soda Sales, describing the attempts by Coke and Pepsi to sell[..]

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Turn Pressure From Walmart Into an Opportunity

At the end of March, Walmart announced its intention to recapture and reiterate its position as the low-price leader in retail:  Walmart Ratchets Up[..]

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Turn Pressure From Walmart Into an Opportunity

At the end of March, Walmart announced its intention to recapture and reiterate its position as the low-price leader in retail: Walmart Ratchets Up[..]

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Chicken Wings and Ribs

By Scott Francis on Marketing, Segmentation / Post a Comment

This past weekend my wife and I decided to go to dinner someplace where we could watch March Madness on TV. We picked a restaurant with plenty of TVs[..]

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Shop Small Communicates Value

By Scott Francis on Marketing, Value Pricing, Price communication / Post a Comment

In the past few weeks I have seen a number of posts on Twitter, Facebook, Google + and an American Express TV commercial urging people to “Shop Small”[..]

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