Don't Misuse Your Data

By Scott Francis on Analytics, data analysis, Segmentation, Data Driven Pricing / 1 Comment

I have written posts in the past about the importance of developing analytics that use your data to understand where your pricing is effective and[..]

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New Year's Resolutions for Pricing

Many of us make New Year’s resolutions with great intentions, but perhaps miss carrying out some of them. Even if you made great progress this year, we[..]

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Test Your Pricing Strategy Before Betting The Farm

By Scott Francis on Pricing Strategy, A/B Testing, Data Driven Pricing / Post a Comment

Netflix recently announced a 10% increase in the price of its most popular plan from $9.99 per month to $10.99.  The price of their highest tier plan[..]

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Elmer Fudd Should Not Lead Your Pricing Strategy

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens,[..]

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No Sacred Cows

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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Making Money is the Objective

Last month I read an article, How Amazon’s Pricing Algorithm is Designed to Hurt Consumers, that implied Amazon is not as customer focused as they[..]

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4th Quarter Priorities - Pick Your Targets Wisely

September is nearly ended and we are preparing to start the 4th quarter of the calendar year.  For many companies, it is also the final quarter of the[..]

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The Whole Truth and Nothing But the Truth

Last week a friend told me that her sister’s business had overpaid their taxes and without justification the government would not refund the[..]

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Big Returns from Incremental Investments

All companies want to improve their profitability and deliver more value to their shareholders, but the best ways to do that are often debated. Pricing[..]

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