Elmer Fudd Should Not Lead Your Pricing Strategy

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens,[..]

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No Sacred Cows

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in[..]

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Don't Chase Pricing Ghosts

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In[..]

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Making Money is the Objective

Last month I read an article, How Amazon’s Pricing Algorithm is Designed to Hurt Consumers, that implied Amazon is not as customer focused as they[..]

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4th Quarter Priorities - Pick Your Targets Wisely

September is nearly ended and we are preparing to start the 4th quarter of the calendar year.  For many companies, it is also the final quarter of the[..]

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The Whole Truth and Nothing But the Truth

Last week a friend told me that her sister’s business had overpaid their taxes and without justification the government would not refund the[..]

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Big Returns from Incremental Investments

All companies want to improve their profitability and deliver more value to their shareholders, but the best ways to do that are often debated. Pricing[..]

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Pricing Strategies for the Many Faced God

I have been watching the Game of Thrones the past several seasons. I love the rich scenery, the diverse range of characters, and the intriguing,[..]

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Competitive Analysis is Information, Not a Pricing Strategy

In discussions with clients or prospective clients, we are often asked if our work is driven from monitoring competitor prices. In our view, an[..]

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Testing Testing A-B-C

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause[..]

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