How to Value-Price Durability

Recently I had a conversation with a friend (let’s call her Helen) who wanted to buy a new iPhone, however she was frustrated that the iPhone 8 offers[..]

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Customer Value: The Price of Paradise

By Scott Francis on Value Pricing, Pricing Strategy, customer value, Pricing / Post a Comment

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last[..]

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Respond Profitably to "Alternative Facts"

While there are surely more important things than crowd size for our politicians and news media to worry about, both groups have participated in a[..]

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