Premium Brands and Price Sensitive Customers

In July, the University of Pennsylvania announced the offering of online degrees in Masters and Bachelors programs, which are designed to appeal to[..]

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High Price Poor Quality Death Spiral

By Scott Francis on Pricing Strategy, value, customer value, Online competition / Post a Comment

For my daily news, I subscribe to the Wall Street Journal, Miami Herald, New York Times, Washington Post, and the Florida Times-Union.  Interestingly,[..]

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Pricing Strategies Should Endure, Individual Prices Should Not

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs[..]

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The Case Against More Price Regulation

Two weeks ago I wrote a blog post, Don’t Get Angry About Prices– Change Your Buying Behavior, in which I opined getting angry about pricing[..]

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Don’t Get Angry About Prices – Change Your Buying Behavior

During my recent vacation, there were multiple occasions where consumers expressed anger to me about prices they had paid or had refused to pay.  The[..]

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Segmentation:  Matching Price Sensitivity and Features

By Scott Francis on Segmentation, Price Sensitivity, customer value / Post a Comment

Last week I read an article in the Wall Street Journal, The Secret Other Reason Basic Economy Is Everywhere.  In the article, the writer seemed to[..]

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Pricing Strategies for Inflationary Times

By Scott Francis on Pricing Strategy, Inflation, Price increases, value, customer value / Post a Comment

I read an article in the Wall Street Journal Friday, New Worry for CEOs: Rising Costs From Metals to Meat, that discussed recent increases in[..]

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A Post-Christmas Carol

By Scott Francis on Customer Behavior, customer value / Post a Comment
Twas the week after Christmas and all through the lands
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How to Value-Price Durability

Recently I had a conversation with a friend (let’s call her Helen) who wanted to buy a new iPhone, however she was frustrated that the iPhone 8 offers[..]

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Customer Value: The Price of Paradise

By Scott Francis on Pricing Strategy, customer value, Value Pricing, Pricing / Post a Comment

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last[..]

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