Where's Waldo Pricing Causes Customer Dissatisfaction

Last month I wrote a post Dealing with Customer Complaints in which I mentioned some personal dealings with Verizon that were unsatisfactory. In the[..]

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Make the Effort to Understand Customer Needs

You know inherently that customers are not all the same. I have written in the past about the importance of segmenting your customers and working to[..]

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Race For Better Service, Not Lower Prices

I often participate in Friday morning breakfast meetings with a group of local executives from a variety of industries. Discussion topics include the[..]

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Good Service Beats Low Prices

By Scott Francis on Value Pricing, Price Competition, Customer Service / Post a Comment

My wife and I were recently in the market for new patio doors, and our shopping experience demonstrated the importance of value pricing and reiterated[..]

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