4th Quarter Priorities - Pick Your Targets Wisely

September is nearly ended and we are preparing to start the 4th quarter of the calendar year.  For many companies, it is also the final quarter of the[..]

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Pricing Strategies for the Many Faced God

I have been watching the Game of Thrones the past several seasons. I love the rich scenery, the diverse range of characters, and the intriguing,[..]

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Make Sure Your Product Lineup is Properly Positioned

We have written many times before in our blogs and newsletters that customers are not all equal.  They have different needs, they value product[..]

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A Surge By Any Other Name Is Just as Sweet

If you've ever tried to take an Uber during a rainstorm or on a holiday, you know why surge pricing can be unpopular. Then again, if you've been picked[..]

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Dealing with Pricing Complaints

If customers complain about your pricing, should you do something? A few things have occurred recently that have prompted me to write this post. In[..]

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