Where You Can Lower Prices To Get More Volume

I am often asked where a client can lower prices to get more volume.  Typically, they want to know which segments or customers are buying elsewhere and[..]

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Increase Your Prices Without Angering Your Customers

In 2016 we saw several examples of companies raising prices rapidly and causing an uproar in the process.   Classpass canceled their subscription to[..]

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Blending Generics in Your Product Lineup

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start[..]

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Making Money is the Objective

Last month I read an article, How Amazon’s Pricing Algorithm is Designed to Hurt Consumers, that implied Amazon is not as customer focused as they[..]

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4th Quarter Priorities - Pick Your Targets Wisely

September is nearly ended and we are preparing to start the 4th quarter of the calendar year.  For many companies, it is also the final quarter of the[..]

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Pricing Lessons from the Pharmaceutical Industry

Over the past several months, pricing strategies and practices of the pharmaceutical industry have been a subject of discussion, many times for the[..]

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Pricing Strategies for the Many Faced God

I have been watching the Game of Thrones the past several seasons. I love the rich scenery, the diverse range of characters, and the intriguing,[..]

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Make Sure Your Product Lineup is Properly Positioned

We have written many times before in our blogs and newsletters that customers are not all equal.  They have different needs, they value product[..]

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Where's Waldo Pricing Causes Customer Dissatisfaction

Last month I wrote a post Dealing with Customer Complaints in which I mentioned some personal dealings with Verizon that were unsatisfactory. In the[..]

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Dealing with Pricing Complaints

If customers complain about your pricing, should you do something? A few things have occurred recently that have prompted me to write this post. In[..]

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