Where You Can Lower Prices To Get More Volume

I am often asked where a client can lower prices to get more volume.  Typically, they want to know which segments or customers are buying elsewhere and[..]

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How To Be A Price Leader Regardless of Size

A friend, also named Scott, recently sent me an article Leading the Way that discussed the frequency of small lubricant competitors leading the way in[..]

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Pricing The Trump Effect

Now that Donald Trump has been elected to be the next President of the United States, companies are looking at his campaign promises and cabinet[..]

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Blending Generics in Your Product Lineup

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start[..]

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The Perils of Discounting

Last month I wrote a post, When to Use Low Prices to Grab Market Share, in which I described situations where that pricing strategy worked and where it[..]

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When to Use Low Prices to Grab Market Share

I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a[..]

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Lessons From a Price War

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To[..]

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