When to Use Multi-part Pricing

By Scott Francis on Value Pricing, Incentives, Pricing Strategy, Bundles / Post a Comment

Earlier this month there was an article in the Wall Street Journal, Why Gadget Warranties Are (Almost) Never Worth It, pointing out the disadvantageous[..]

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Customer Segmentation in the Wireless Market

By Scott Francis on Pricing Strategy, Segmentation, Bundles, Customer Needs / Post a Comment

For years cell phone service came with 2-year contracts and included a discount on a new telephone. In the past year, however, T-Mobile started a trend[..]

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