Don't Fall for Scary Stories and False Correlations

Last week Andy Kessler wrote an article in the Wall Street Journal, The High Cost of Raising Prices, which might scare you into thinking you will ruin[..]

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Elmer Fudd Should Not Lead Your Pricing Strategy

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens,[..]

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Manage Trade Promotions for Better Returns

By Scott Francis on Marketing, Analytics, Trade Promotion / Post a Comment

Trade promotion spending is an important part of most companies’ annual budget.  Although not always thought of as a component of pricing, a trade[..]

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Pricing Analytics Can Improve Your Profitability

The availability of data and tools to analyze them have increased significantly over the past few years.  Many companies have added pricing analytics[..]

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4th Quarter Priorities - Pick Your Targets Wisely

September is nearly ended and we are preparing to start the 4th quarter of the calendar year.  For many companies, it is also the final quarter of the[..]

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The Whole Truth and Nothing But the Truth

Last week a friend told me that her sister’s business had overpaid their taxes and without justification the government would not refund the[..]

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Should You Fire Low Margin Customers?

A somewhat popular tactic of companies looking to improve their margins is to identify their low-margin customers and fire them. They don’t go Donald[..]

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Testing Testing A-B-C

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause[..]

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Four Tips for Measuring the Effectiveness of Pricing

By Scott Francis on Data Driven Pricing, Measurement, Analytics / Post a Comment

 

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How Higher Prices Are Affecting E-book Sales

Last week an article in the Wall Street Journal, E-Book Sales Fall After New Amazon Contracts, reported that major publishing houses were experiencing[..]

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