Test Your Pricing Strategy Before Betting The Farm

By Scott Francis on Data Driven Pricing, Pricing Strategy, A/B Testing / Post a Comment

Netflix recently announced a 10% increase in the price of its most popular plan from $9.99 per month to $10.99.  The price of their highest tier plan[..]

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Testing Testing A-B-C

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause[..]

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