A couple years ago I wrote a post, The Myth of the Rational Consumer, in which I discussed evidence that customers really don’t want to change products[..]
Irrationality Has Its Limits
By
Scott Francis
on January 29, 2018
Pricing Economics,
Pricing Strategy,
Customer Behavior,
price sensitivity
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The Price of Simplicity
By
Scott Francis
on January 15, 2018
Segmentation,
Pricing strategy,
Profit improvement,
Willingness to pay
/
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We are occasionally asked by clients or prospective clients to help them simplify their pricing. These requests are usually the result of the company[..]
New Year's Resolutions for Pricing
By
Scott Francis
on January 02, 2018
Data Driven Pricing,
Value Pricing,
Incentives,
Pricing Strategy,
Pricing Process,
Best Practices,
Segmentation
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Many of us make New Year’s resolutions with great intentions, but perhaps miss carrying out some of them. Even if you made great progress this year, we[..]