How to Value-Price Durability

Recently I had a conversation with a friend (let’s call her Helen) who wanted to buy a new iPhone, however she was frustrated that the iPhone 8 offers[..]

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Test Your Pricing Strategy Before Betting The Farm

By Scott Francis on Data Driven Pricing, Pricing Strategy, A/B Testing / Post a Comment

Netflix recently announced a 10% increase in the price of its most popular plan from $9.99 per month to $10.99.  The price of their highest tier plan[..]

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