Manage Trade Promotions for Better Returns

By Scott Francis on Marketing, Analytics, Trade Promotion / Post a Comment

Trade promotion spending is an important part of most companies’ annual budget.  Although not always thought of as a component of pricing, a trade[..]

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Dynamic Pricing Benefits Everyone - Part 2

By Scott Francis on Pricing Strategy / Post a Comment

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits[..]

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Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It

By Scott Francis on Pricing Strategy, Dynamic pricing, Economics / Post a Comment

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let's make smart[..]

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