Poor Implementation Does Not Mean Your Strategy Is Wrong

By Scott Francis on Pricing Strategy, Pricing Process / Post a Comment

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at[..]

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What Beer Pricing Tells Us About Incentives

By Scott Francis on Incentives, Pricing Strategy, Pricing structure / Post a Comment

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because[..]

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