New Year's Resolutions for Pricing

Many of us make New Year’s resolutions with great intentions, but perhaps miss carrying out some of them. Even if you made great progress this year, we[..]

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When to Use Multi-part Pricing

By Scott Francis on Value Pricing, Incentives, Pricing Strategy, Bundles / Post a Comment

Earlier this month there was an article in the Wall Street Journal, Why Gadget Warranties Are (Almost) Never Worth It, pointing out the disadvantageous[..]

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Pricing Strategies That Last

By Scott Francis on Pricing Strategy / Post a Comment

I have written a number of blog posts about pricing strategies and business strategy in general. Setting strategy is fundamentally about making choices[..]

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