Retailer Pain Offers B2B Pricing Lessons

By Scott Francis on Value Pricing, Pricing Strategy, Customer Behavior / Post a Comment

A recent article in Business Insider, No one pays full price anymore - and it's terrifying companies, highlighted the perils of discounting. The[..]

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The Myth of the Rational Consumer - Take 2

In May I wrote a blog, The Myth of the Rational Consumer, in which I gave examples of consumers having problems with the cars they drove on the race[..]

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