Can Make it Up on Volume?

By Scott Francis on / Post a Comment

A little more than a month ago, opened its digital doors for business. Jet’s stated goal is to “make shopping more transparent, more[..]

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Customer Segmentation in the Wireless Market

By Scott Francis on Pricing Strategy, Segmentation, Bundles, Customer Needs / Post a Comment

For years cell phone service came with 2-year contracts and included a discount on a new telephone. In the past year, however, T-Mobile started a trend[..]

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Pricing to Value - Gilead Shows the Way

By Scott Francis on Value Pricing, Price Competition, Price Sensitivity / Post a Comment

In late 2013, Gilead Sciences released Sovaldi, a drug that can cure Hepatitis C in 90 days when used in combination with other anti-viral drugs. The[..]

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