"The Market Sets the Price" is Not a Strategy

“The market sets the price!” We have all heard that statement and many treat it as axiomatic. After all, there are limits to prices on every product or[..]

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Lies, Damn Lies and Statistics

By Scott Francis on Data Driven Pricing, Analytics, Pricing Strategy / Post a Comment

Last weekend there was an article in the Wall Street Journal, How Not to Be Mislead by Data. The point of the article was people will use a number as[..]

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