Chicken Wings and Ribs

By Scott Francis on Marketing, Segmentation / Post a Comment

This past weekend my wife and I decided to go to dinner someplace where we could watch March Madness on TV. We picked a restaurant with plenty of TVs[..]

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Price Elasticity Should be Verified - Not Assumed

We were reviewing the results of some analyses with a client recently, and the client observed they had raised the price of one of their biggest[..]

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Pay Attention to Your Competition, but Choose Your Own Strategy

This past weekend my wife and I attended a college swim meet, and in the process I found an interesting study in what happens if you do not pay[..]

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