Price Sensitivity: Lessons From College

By Scott Francis on Pricing Strategy, Customer Behavior, Price Sensitivity / Post a Comment

In my last blog I wrote about situational pricing. The main point was each situation is different and a customer who is normally price sensitive will[..]

Read more

Situational Pricing: Lessons from the Super Bowl and Uber

By Scott Francis on Value Pricing, Pricing Strategy / Post a Comment

Uber’s surge pricing received more attention last week with the large snow storm in the Northeast, when Uber agreed they would not “gouge” consumers.[..]

Read more

Recent Posts