Price Sensitivity: Lessons From College

By Scott Francis on Pricing Strategy, Customer Behavior, Price Sensitivity / Post a Comment

In my last blog I wrote about situational pricing. The main point was each situation is different and a customer who is normally price sensitive will[..]

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Situational Pricing: Lessons from the Super Bowl and Uber

By Scott Francis on Value Pricing, Pricing Strategy / Post a Comment

Uber’s surge pricing received more attention last week with the large snow storm in the Northeast, when Uber agreed they would not “gouge” consumers.[..]

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