Lessons From a Price War

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To[..]

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Analytics Can Help Improve Pricing & Profit – If You Analyze the Right Things

By Scott Francis on Analytics / Post a Comment

Over the years we have had clients tell us their pricing analytics were strong and did not need help. They thought they could use more help in setting[..]

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Smart Pricing - Not Price Gouging

By Scott Francis on Pricing Strategy, Customer Behavior / Post a Comment

A few weeks ago, an article in the Pittsburgh Post-Gazette by Elizabeth Downer and Jack Brice, Tastings: Gouging by the glass of wine, highlighted the[..]

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