Price More Effectively by Understanding Customer Behavior

By Scott Francis on Pricing Strategy, Customer Behavior, Price testing / Post a Comment

Customer behavior does not always correspond with what you expect. Sometimes customers act in a way that might not seem rational. For example,[..]

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Respond Profitably to Competitor Prices With Quantity Pricing

By Scott Francis on Pricing Strategy, Best Practices, Price communication / Post a Comment

Your customer tells you they can get a lower price from a competitor. How can you respond to maintain your profitability and avoid a price war? First,[..]

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Avoiding the Price War: Sam’s Club Testing New Service to Battle Amazon

By Scott Francis on Pricing Strategy, Segmentation / Post a Comment

Sam’s Club made a smart move last week and announced they will be testing a new subscription service to battle Amazon; and they are likely avoiding a[..]

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