Stop Giving Away Value and Increase Your Profits

By Scott Francis on Value Pricing, Pricing Strategy, Price communication / Post a Comment

At the halftime show of the Super Bowl, the Red Hot Chili Peppers joined Bruno Mars and played Give it Away. You know the chorus - “Give it away, give[..]

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Prime Time Increase - Amazon Prime to Raise Price

By Scott Francis on Value Pricing, Pricing Strategy, Price communication / Post a Comment

Last week Amazon announced they are considering increasing the price of their popular Amazon Prime service by $20 - $40 over the current $79 price.[..]

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