Segment Your Customers for More Profit

By Scott Francis on Pricing Strategy, Best Practices, Segmentation / Post a Comment

A couple weeks ago I wrote a blog post about bundles. This week I saw the headline of an article in the Pittsburgh Post-Gazette Internet Providers[..]

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To Bundle or Not

By Scott Francis on Pricing Strategy / Post a Comment

Canadian movie exhibitor Cineplex began experimenting this summer with an offering that bundles a ticket to a first-run movie plus a downloadable[..]

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