The Dangers of Leading with Price

By Scott Francis on Pricing Strategy / Post a Comment

You are behind on your sales quota for the quarter or year at Acme Cool Products, so you are looking to make up some ground and get back on track. Like[..]

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Are You Misusing Customer Satisfactions Surveys?

By Scott Francis on / Post a Comment

A service provider called me recently, unhappy that I had not given his firm the highest rating in every category. His purpose was not to find out why[..]

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