Two Part Pricing: AT&T’s New Plan

By Scott Francis on Pricing Strategy, Innovation / Post a Comment

AT&T announced a new fee in their wireless data plans this week, and I think it is a good idea. All companies want to find the optimum prices for their[..]

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Ferrari Pricing

By Scott Francis on Value Pricing, Pricing Strategy / Post a Comment

This past weekend I was at an event where everyday people drove their cars on the Watkins Glen racetrack under the guidance of Porsche Club[..]

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